Indias largest online mba management project download for students and professionals. I remember going to the mall when i was in high school back in the late 90s. Begona alvarezgarcia, luis ignacio alvarezgonzalez, marta reygarcia, noelia salidoandres, maria jose sanzoperez. Social media expert gains over 45,488 facebook fans and doubles website traffic to ceos blog. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the uk business community. Two case studies were developed during this project. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter. Created landing pages to target each treatment area. Using social media for social viral campaign a case study m. Naturally this isnt an exhaustive list not by a long chalk nor is it meant to be. The quality of success depends on how effectively a company or brand can leverage its unique competitive attributes through contents, campaigns, contests and interactions on.
Free download 43 best indian digital marketing case studies. Small business case studies hubspot inbound marketing. The 25 case studies that follow are a sample of the best digital marketing campaigns of the past few years. A thesis submitted to the faculty of purdue university by. Content marketers need to be empathetic, detailoriented, and techsavvy. Jan 24, 2017 i dont like the word case study as it makes things sound very boring. A case study on social marketing campaign for shauchalaya banaye abstract total sanitation campaign is one of the most prominent social marketing campaigns undertaken by the government of india under the swachh bharat mission. Top social media marketing case studies digital vidya. By its very nature this book was always going to be a subjective exercise. Index 7 ps of services marketing service blueprint gaps model service preference. Pdf social media marketing strategy a case study of an italian. Case studies of successful social media marketing social media loosely refers to a wide spectrum of web based and mobile applications that enable social interaction across geographical boundaries mainly through user generated content. The 30 good practice case studies were prepared by the sciencetobusiness marketing research centre s2bmrc in germany and four partners, each based in one of four european regions.
Sample case studies marketing case study 1 marketing and distribution of mushroom sachin and virag are two enterprising youth. Business case study examples marketing case study samples. The marketing society is a notforprofit organisation owned by its members, with over 2500 senior marketers. Social marketing has become an indispensable tool for all types of organizations worldwide. How to write a social media case study with template sprout. Writing case study assignment papers is a very important task for the marketing management specialization student of business management degree course.
The use of case studies for marketing research has been examined. Solutions insights case studies on solution marketing. These social media marketing case studies represent clients with whom we have worked for over a year and provided significant gains in blogging and social media marketing results. Social media case studies a key part of a sales funnel. Aj bombers is a case study in how to use social media events.
You can download them by adding your email across each case study. We help thousands of enterprise, agency and small to medium sized businesses manage and improve social. For hilton, social listening is not just a helping hand to inform their marketing strategy, it is the core and essence of the social media marketing. Hilton suggest is one of the favourite subjects for a social listening case study among marketers. However, agility may be the most important attribute of a. The case studies below give some examples of social marketing and behaviour change projects weve worked on, ranging across our difference business areas. Social media case studies find your bliss lg campaign. A case can be focused on a specific issue whether technical, human, financial, marketing, competitive, or industrialrelated but it is important to note at the outset. So, let me tell you two stories, one successful and one not so successful, case of companies trying to market their products in india. A significant majority of people with access to the internet are active participants in these sites. This document contains the 7 steps involved in the solutions transformation process. To that end, the following lists five great places to read free marketing case studies. Mar 04, 2016 having received over 70 case studies from 30 digital marketing agencies and brands, shortlisting was a tough task. These are mainly our digital marketing and social media services related case studies.
Social customer relationships management crm is a current business trend providing new channels of twoway communication with customers through social media sites, such as facebook, twitter etc. The case study method, more than any other, requires judgement and intellectual rigour, analytical and decisionmaking skills. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The 2 major learnings from this case study of sony mobile are as follow. In todays social media driven environment, it is essential that small businesses understand facebook, twitter, and the strategies behind using social media for growing their business. Select any of the popular topics below to narrow your search. Sarah lynne cox in partial fulfillment of the requirements for the degree of. Identifying the target group and its passion are the backbone of success of social media marketing. Social media marketing plays an increasingly important role in the hotel and tourism industry. Maruti suzuki india league brand name maruti suzuki india limited agency ignitee digital services introduction maruti suzuki india ltd. Another example is the study by constantinides 2009, who proposes a classification of. The latest business management research and ideas from hbs faculty. Coachella 2016 marketing case study free pdf download.
Drove over 80,000 targeted users to the facebook fan page published on over 100. Download free case studies free case study documents. In recent years, particularly in the last couple of years, there has been an exponential growth not. What are the must read marketing case studies from india.
Marketing management case studies with answers essay. How to generate small business leads learn search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads. By pranay sheth 419 ishan parekh kushal karamchandani 2. A marketing case study provides a detailed outline of the best practices in marketing and latest trends used by various companies in retailing, advertising, promotion, brand strategies etc. Aug 06, 20 services marketing cinemax case study 1. Time loss injury rate had reached all time high of 5. Because of this, they each use social media in different ways. Pdf social media marketing strategy a case study of an. The objective of this paper is to understand the concept of social marketing, picking a social issue in india, identifying the target segment and the communication objectives, analysing the social marketing. Active social boaters casual boaters image conscious.
Most stores did a great job promoting the products of. The case studies examined in this book build on a diverse range of real life situations, and enable students to decide on action based on real information and data. Case studies not only lend powerful insight into how you can more successfully market your business, they also help you avoid costly, timewasting mistakes. This study examined what strategies have made influencer marketing such a successful public relations tool and how the use of social media has allowed brands and consumers to connect on a more personal level. Access thousands of our brand management online marketing resources here. A case study of social media marketing by travel agency.
Marketing case studies marketing management case studies. Despite the benefits that case studies offer, some marketing departments do not take full advantage of their potential. Introduction social media campaigns have been evolving in india. Get unlimited access to all of our exclusive marketing resources. For more information on any of our previous work or your own requirement, please get in touch. Here, we have consolidated 30 interesting social media business. Jan 08, 2010 download pdf files of marketing management case studies. A case study is a story about something unique, special, or interestingstories can be about individuals, organizations, processes, programs, neighborhoods, institutions, and even events. A framework to build and market solutions the case for shifting from product to solutions marketing pdf solutions marketing is all about creating greater business value for the customer. Case studies 12 communitybased distribution in haiti and mozambique 12 haiti mozambique 19 communitybased social marketing. If you are not showing up in search engine results you are losing business. From oprah touting how weight watchers has worked for her, to american express endorsing salesforce, case studies are prevalent across industries and marketing. The ultimate marketing case study template curata blog.
You must be registered and logged in to our website to access free cases. This book presents highquality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by nongovernmental. Social media marketing strategy a case study of an italian sme fashion brand conference paper pdf available june 2015 with 4,684 reads how we measure reads. Zomato initially named as foodiebay was started in 2008 by mr. Ive used amazon as a case study in my books for nearly 20 years now since i think all types of businesses can learn from their digital business strategy. Hoffman addresses these and related issues in its fourpart series of articles on case studies. Meltwater social media marketing suite combines deep social media monitoring and analytics with efficient social engagement to give you power and roi in the social space. Starbucks social media marketing strategy with more than 17000 starbucks stores in the world, spanning throughout 49 countriesa, and with significantly higher prices than the market average, the starbucks enterprise is a tale of success, and a direct result of a genius social marketing and branding strategy. Check out this section to know more about smm case studies. Read articles about social marketing hbs working knowledge. Malathi sriram case introduction social media burst big time, on the marketing scene some four years ago with. At the same time, poorly organized or written case studies reflect negatively on the organization.
Starting with a topic selection, students collected the background information from various sources. Jul 21, 2010 there are many social media business case studies both good and bad on the web and we have written a few over the year as well. Case studies allow instructors to engage students in rich classroom discussion in both live and online settings and also assess students ability to synthesize, evaluate, and apply the theory learned in lectures and course materials to real world situations. Using social media as part of a marketing strategy can be exceedingly effective. Heres presenting the 43 best digital marketing case studies in india for 2015. Marketing social ideas case studies for nonprofits marketing techniques for social entrepreneurs marketing reinforcement strategy marketing induction strategy marketing rationalization strategy corporate social marketing creating social marketing campaigns social marketing mix. Brand marketing communication strategies case studies case. Having learnt of the future conventional foods, they decided to. Case studies of successful social media marketing 1 abstract in recent years there has been a tremendous increase in the growth and popularity of social media networks. Because its a unique ideas that successfully uses social listening in a creative way. Access thousands of our social media online marketing resources here. Regularly reading case studies is a great strategy for maximizing marketing success. A case study in effective marketing kyle mickalowski, augustana college mark mickelson, augustana college jaciel keltgen, augustana college abstract when ceo steve jobs announced in january 2007 that apple would be releasing a revolutionary.
Social media marketing, marketing strategy, social media. They thought instead of doing a job, they will launch fresh vegetables in indian markets. Campaign is a social marketing program funded by the substance abuse and. Using digital and social media marketing to increase client numbers using facebook and other social platforms to integrate your practice into your clients community is one of the cheapest and most effective ways to increase your profile. This study examines how social networking services, microblogs and social commerce sites are used in the field of tourism in a case study.
As part of the case centres commitment to promoting the case method and supporting case teachers, we offer a growing range of free cases produced by a number of prominent schools and organisations across the globe. Using social media for social viral campaign a case study. Learn from case studies on social media, marketing, and customer experience best practices, and more, all from enterprise brands. Free case collections the case centre, for educators. Pdf the case looks at the social media marketing experience of akash gautam. The installation of smart water meters in jansenville, in the eastern cape of south africa, has helped reduce water leaks and enabled the municipality to capture water meter recordings accurately and efficiently. These educational case studies will highlight how the social marketing approach. Agency51 found that social media marketing and email marketing could help. Brand building through customer service this case, set in 2008, attempts to analyse how to build brand in a hyper competitive industry like consumer durables industry where brands matter the most and marketing efforts matter even more. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company. Sorge and aj bombers both have a distinct personality and brand.
363 362 268 1193 1059 928 1279 1349 1279 214 1509 1310 1342 363 1101 1514 1400 601 1060 1133 1175 992 1429 45 359 1473 491 560 151 252 587 749 1349 1387